Tools
Figma , Photoshop
Industry
Tourism , outdoor recreation
Project Focus
User Experience , User Interface
Duration
5 days
Overview
Birdie aims to make birding and bird information easily accessible to those who enjoy discovering nature and develop their bird watching skills .
Birdwatching enthusiasts often face difficulties in accurately identifying birds and discovering optimal birdwatching locations, making it hard for them to know which birds they're seeing, resulting in missed opportunities to see the birds they want to watch.
Birdie is for people who enjoy their time exploring nature . It helps you learn about different birds, where to find them, identify them with just a few clicks.
The problem 🚨
Wait , What is birding 📸
Birding also known as birdwatching , it is the observation of birds in their natural habitats as a hobby. A birdwatcher observes a bird by using their naked eye or by using devices like binoculars , telescope or by listening to bird sounds.
Birdie at a glance 👀
Your friendly bird watching companion
🌿 to Discovering and Identifying Birds 🐤
Background
Indian birdwatchers sighted 1,069 bird species . Birders from 37 states and union territories participated, with birders from Tamil Nadu submitting the most number of bird checklists (more than 10,000) followed by Kerala.
In India Since 2014, around 20,000 birdwatchers have uploaded more than 15 million observations, covering all states and union territories from more than 600 districts, with over 150,000 new observations added every month. (source -national conservation foundation )
According to the U.S. Fish & Wildlife Service report (2016) , more than 45 million people in the US watch birds annually which is around 20% of the US population . Of these birdwatchers, nearly 40 million people spent 4 million days birdwatching around their homes and just over 16 million people spent 256,673 days birdwatching away from home.
Indian Demographics
US Demographics
Number of people who watch birds
Research Goals
1) To understand who is birding and what are their needs .
2) To identify common challenges experienced during birding .
3) Enhance users' birding skills and knowledge to create a more enjoyable and engaging birdwatching experience.
4) Compare how well users can identify birds using Birdie compared to using traditional bird identification guides or seeking help from experienced birders.
This is my attempt to tell you about some cool bird facts :)
Bird identification guides: These are books or online resources with pictures and information about birds , used by birdwatchers to identify birds visually based on their characteristics like size, shape, plumage, and markings.
The world record for the most bird species seen in 24 hours is 757.
Target audience 🎯
To bridge the gap between bird photography and casual birdwatching by offering a comprehensive set of features tailored to the needs of both audiences.
It addresses the common frustration of not knowing what birds you're seeing and the desire to discover optimal locations for observing them.
Who ?
Why ?
This is designed for Bird enthusiasts of all levels, from curious beginners to casual observers who want to learn more and It also caters Photographers who are keen on capturing bird images .
Opportunity Area 🤞🏻
Reframing the challenges and turning them into opportunities for design.
How might we ?
How might we help users quickly and easily identify birds they see?
How might we personalize bird information based on the user's location and interests?
Owls can rotate their heads up to 270 degrees.
How might we make birdwatching fun and collaborative for users ?
Solution Brainstorming💡
By creating an app with recognition features Users can upload bird images which the app can utilize to provide the corresponding bird species. Additionally, the app can also incorporate sound recognition and input text to specify additional details
By creating an app with recognition features Users can upload bird images which the app can utilize to provide the corresponding bird species. Additionally, the app can also incorporate sound recognition and input text to specify additional details
By creating an app with recognition features Users can upload bird images which the app can utilize to provide the corresponding bird species. Additionally, the app can also incorporate sound recognition and input text to specify additional details
Feature Analysis of competitive apps 😏
Application Features
E-bird
Merlin
Google lens
Smart bird ID
Search
Field guide
Community
Location Identification
Bird alerts
Create collection
Brainstorming
High fidelity
Low fidelity wireframing
Problem statement
Goals and Objectives
Target audience
Interactions
User flows
Information architecture
Define
Ideate
Prototype
Empathize
Design Process
Desk research
Understanding user
Competitive analysis
